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Why do I need a website?
The Internet is recognised as one of the most cost effective forms of advertising available - soon every business will appear there in some form, and if your competitors get there first, then you could be missing out on potentially valuable custom.
Don't miss out!
Compared to the more traditional advertising mediums, the Internet has potential circulation figures/coverage area that can't be matched - and all at a fraction of the cost of a simple series of adverts in the local paper - let alone a sustained radio campaign!
To realise this potential, the pages of your website need to appear swiftly and say what you want them to; the site has to be continually promoted and assessed, and kept looking fresh and up-to-date to encourage visitors to return to it on a regular basis.
Low Cost Utilizing the Internet for your business is very inexpensive. Unlimited connect accounts are generally available for less than $20/month and include Internet access and e-mail. You can start off with just using electronic mail (e-mail) as a way to communicate with existing customers and new ones.
E-Mail Communicate anywhere in the world with customers and employees and pay NO long distance telephone charges. And while you're at it, you can "attach" other documents to your e-mail. For example, you can send an updated proposal to your representative across the country - quickly and at no cost.
Customer Support Provide personalized support for your customers with answers to common questions; assistance on specific products or services, provide a variety of ways in which you can be contacted. Do all this without answering a phone or hiring additional staff.
Be Open For Business 24 hours a day This sounds bad but in reality it's a big plus. With e-mail, people can contact you anytime it is convenient for them. You can respond anytime that's convenient for you. Of course, we suggest "timely-response" just as if someone called you. When you have a website, potential customers can find out about your products and services 24 hours a day. Isn't this much better than getting a call at 5:00 AM from a customer in a time zone that's 3 hours ahead of yours?
Global Reach The Internet is being used on a regular basis by millions worldwide with more "connecting" every day. Many of the new users come from countries around the world. They want to buy the "latest and greatest" products. They have money. With the Internet they can become your customer! How much do you think it would cost you to advertise in the Times of London, the Tokyo Daily, and Moscow Today? Compare that to the cost of a website. The information you provide on your website is instantly available to every one of these users
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